Anthony Carlton.

Build your future on leverage, not labor.

A weekly essay on growing your business, earning more, and owning what you build. Read by 4,000+ entrepreneurs.

Start here
ART OF LEVERAGE
The Six Levels of Personal Leverage
ANTHONY CARLTON

Most people never get past the first level.

Labor, specific knowledge, systems, media, capital, ownership. The hierarchy of leverage nobody teaches you in school, and the one essay I'd hand anyone starting here.

Essays
The Hidden Cost of Every YesThe mental model that shapes your future more than ambition, talent, or opportunity. Find a Never-Ending Game to Play in LifeWhen your work feels like play, you've won the game. The Five Whys TestHow to know if your life goals are actually yours. The First Thing You Lose Is ControlA small step toward regaining control over your life, work, and decisions.
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Work with me

I build AI growth systems inside your company.

For founders and owners who want more growth without more hours. Systems built with you, run by your team, working when you're not.

  • Brand & authority. A founder brand that wins the deal before the first call.
  • Growth engines. Inbound and outbound systems that fill the pipeline.
  • AI, installed. Your team trained to run it, so the hours come back to them.

A FEW COMPANIES AT A TIME · BY APPLICATION

"When I met Anthony I had deals, a track record, and zero online presence. Three and a half years later: 70,000+ followers, 2,500+ high-net-worth investors in my pipeline, and $20M raised with his systems behind it. He built the machine, trained my team to run it, and it takes a few hours a week."

Marc Kuhn
Marc KuhnFOUNDER, MAK CAPITAL
Anthony Carlton

Hi, I'm Anthony.

I'm an entrepreneur and writer. I've spent my career in client service businesses, working directly with CEOs, founders, and executives, including ten years in financial services before I built my own company.

Today I build AI growth systems for companies, and I write one essay a week on personal leverage: how to earn more, own your time, and build things that compound.

Tools I use

Tools I use to build my business.

Arrow AI CRMMy CRM. Simple, AI-powered, built for business owners. Wispr FlowVoice to text, so I can write as fast as I talk.

I use these every day to run my business. Some are affiliate links, so I may earn a small commission if you sign up, at no extra cost to you.